Pests

When a garden soil is lacking in a certain nutrient it will attract pests that provide that in their excrement. 

Every pest highlights the void and lack in the garden so provides valuable feedback for ways to balance it and bring it to maximum growth potential.

With every business it will attract pesty customers and suppliers that provide what is missing in the same way. A supplier who doesn't understand how to read a contract or statement provides an opportunity for staff to learn how to explain in a user friendly layman terminology. Then the business can provide reference education and development opportunities in their systems to cater for this need. Some used in customer service, some as free promotional tools and then some to be sold as products.

Every pest is an opportunity for growth.