Standards

Many small companies believe that having a system or a standard is unnecessary. “I’m too small” they’ll say OR “I’ll never recoup my investment”.


What is your vision? Why did you open your own business? What’s in it for you? What’s in it for your customers?
A standard is your best practice and an integration system for all aspects of the business – below the ground – the foundational operations and above the ground – your strategies. How do you currently measure your capabilities in all aspects of customer service? What model do you use to measure the effectiveness of your facilitators at events? How do you measure performance and customer satisfaction? How do you establish a financial value on the performance of your facilitators and their impact on your brand?



The vision that a business holds will determine the depth of the operational framework (The HOW and the WHO) and the height of the strategic framework (The WHY and the WHAT). If your vision is detailed you will value it by creating a structure that minimizes cost and maximizes resource as you navigate your business through the endless cycles. Every enterprise needs resource in trade. These resources – raw materials – include their staff, an industry to work in, networks to connect to, partners for various projects, suppliers to provide the materials for the products and the services, markets to sell to and customers to serve. Without these frameworks, how do you manage your resources?


A Business standard is an exchange of information – it forms the currency of your trade. The level of standard determines the ability for currency exchange. A business standard is a language that gives you the ability to align the promise that you make with yourself with the contract you make with your customer. A Personal standard will be appreciated by you and maybe a few others, National – by those who live in your country, Global – congratulations – you’ve just given yourself the opportunity to trade on a worldwide scale! As you value your brand and value your customer you define the value for your brand and for your customer in the standard that you deliver and meet. This is your calling card for the size of your vision.