August 20, 2009
Brand Exercise
The purpose of a business is to create a customer. – Peter Drucker
A timely exercise is this one.
Start asking yourself some questions about your brand. Note the answers -I recommend you will use them later.
What does your customer look like?
How do they feel?
What do they think about?
What is important to them?
How do they manage their money?
How do they connect socially?
What is their influence?
What do they do for a living?
Do they run their own business or are they employed?
What do they need?
What do they want?
What does your brand give them that no other brand does?
What value does your brand add to the life of its customers?
What do your customers get out of the exchange?
Imagine someone sitting in a cafe or a pub and sifting through the brochures section and fine one of your brand brochures?
What if they are driving in traffic and they see your ad on the side of a bus?
What does your ad tell your potential customers about your brand that would encourage them to purchase one of your products or services?
Take some time and answer these questions for yourself. Draw a picture of your Customer. Know them well enough to connect with them in your business.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. -Peter Drucker
A timely exercise is this one.
Start asking yourself some questions about your brand. Note the answers -I recommend you will use them later.
What does your customer look like?
How do they feel?
What do they think about?
What is important to them?
How do they manage their money?
How do they connect socially?
What is their influence?
What do they do for a living?
Do they run their own business or are they employed?
What do they need?
What do they want?
What does your brand give them that no other brand does?
What value does your brand add to the life of its customers?
What do your customers get out of the exchange?
Imagine someone sitting in a cafe or a pub and sifting through the brochures section and fine one of your brand brochures?
What if they are driving in traffic and they see your ad on the side of a bus?
What does your ad tell your potential customers about your brand that would encourage them to purchase one of your products or services?
Take some time and answer these questions for yourself. Draw a picture of your Customer. Know them well enough to connect with them in your business.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. -Peter Drucker
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