I remember the last time I heard the wind whisper your name across the desert plain.
The wind she blew you on adventure away from your sheep and away from me.
So I wait for you. I wait until the sons of ISIS bring you back to me.
While I wait my heart lies buried deep in a tomb somewhere neath the Valley of the Kings.
And I sit under the Shepherds Tree, holding your staff, watching your flock.
It shelters me, bark healing smooth grey knotted and scarred, it holds me tight while I wait.
When You Mean Business
Tuesday, December 28, 2010
Business is a Promise
"Business is a promise you make to your customer. People, processes and technology interweave and connect to align your business with this promise. Ask yourself - what promise am I making to my customers with my seminars, consults and products? Then deliver and honour it."
Nichola Burton, CEO, The Pushworth Group
Nichola Burton, CEO, The Pushworth Group
Worth It
Often SME service providers don't yet see the value in their particular service and how they could convert this into a product of value.
Best place to start?
Look at yourself as a customer and do an inventory of the products that YOU buy.
Make a corresponding list of all the reasons why other people would not see the value in YOUR purchasing choices.
And?
Best place to start?
Look at yourself as a customer and do an inventory of the products that YOU buy.
Make a corresponding list of all the reasons why other people would not see the value in YOUR purchasing choices.
And?
Choose the Charge
Groucho Marx said: "Money frees you from doing things you dislike. Since I dislike doing nearly everything, money is handy."
So ask yourself this question: "Who’s in Charge Here?"
Who’s in charge of how and what you charge for your business products and services?
Like Groucho said, we all pay money to other people to do things that we don’t necessarily wish to do. We will always be someone else’s target market.
So what’s it worth for someone else to provide a service for us?
How much are WE willing to pay?
How much do the things that we get all charged up about, influence what we buy?
How much do OUR personal charges impact on our behaviour as a customer?
Who chooses the charge – the customer or the business?
So ask yourself this question: "Who’s in Charge Here?"
Who’s in charge of how and what you charge for your business products and services?
Like Groucho said, we all pay money to other people to do things that we don’t necessarily wish to do. We will always be someone else’s target market.
So what’s it worth for someone else to provide a service for us?
How much are WE willing to pay?
How much do the things that we get all charged up about, influence what we buy?
How much do OUR personal charges impact on our behaviour as a customer?
Who chooses the charge – the customer or the business?
Running Business
Every Personal Development Guru will tell you that the secret to success is to do what you love.
When running your own business, there are two activities happening:
1. You are doing what you love either in a service or in a product
2. You are running a business
Many businesses fail because even though they are doing what they love, they don’t necessarily love running a business.
What is it worth for you to discover where you are ALREADY successfully running a business in your life?
How much value would it add to your bottom line if you appreciated how running a business helped you to do what you love?
When running your own business, there are two activities happening:
1. You are doing what you love either in a service or in a product
2. You are running a business
Many businesses fail because even though they are doing what they love, they don’t necessarily love running a business.
What is it worth for you to discover where you are ALREADY successfully running a business in your life?
How much value would it add to your bottom line if you appreciated how running a business helped you to do what you love?
My inherent value perceptions
Late yesterday after a big day in the office I took a "clear my head" drive out past a cute country pub.
Now on a Sunday arvo, I would usually see, loitering out on the front long wooden verandah, packs of leather clad bikers sculling their beers and generally creating havoc to the loud blasting 80s rock jukebox that drifts out from the public bar.
To contrast, yesterday, Tuesday 2pm and those same bikers were there - same leathers - but their hair was neatly tied back, many of them wearing spectacles and they each carefully balanced laptops while delicately sipping on cappuccinos intently discussing business plans.
How much do my inherent value perceptions make this sight so funny?
And how often do do my inherent value perceptions ignore potential business opportunities?
Now on a Sunday arvo, I would usually see, loitering out on the front long wooden verandah, packs of leather clad bikers sculling their beers and generally creating havoc to the loud blasting 80s rock jukebox that drifts out from the public bar.
To contrast, yesterday, Tuesday 2pm and those same bikers were there - same leathers - but their hair was neatly tied back, many of them wearing spectacles and they each carefully balanced laptops while delicately sipping on cappuccinos intently discussing business plans.
How much do my inherent value perceptions make this sight so funny?
And how often do do my inherent value perceptions ignore potential business opportunities?
Business Potential
As the business owner, you will see all the challenges and all the things you wish to upgrade and improve.
But for someone else, your business is a potential reality TV show opportunity like Master Chef and Dancing with the Stars.
There are people who would kill to be working in your business right now.
To swim between the flags of the nightmare and the fantasy just appreciate what you have each day.
Every business is a potential treasure chest of gold.How very cool that you get to do this every day!!!
But for someone else, your business is a potential reality TV show opportunity like Master Chef and Dancing with the Stars.
There are people who would kill to be working in your business right now.
To swim between the flags of the nightmare and the fantasy just appreciate what you have each day.
Every business is a potential treasure chest of gold.How very cool that you get to do this every day!!!
Hi Story
Napoleon said “History is a myth that men agree to believe.”
History is quite the mercantile myth.
Each one of us can easily tailor-make our history with a skewed story designed to achieve a specific outcome.
Witness politicians debating in parliament. Observe corporate arguing in a board room.
Watch children negotiating in the school yard.
We are all natural historians. :-)
History is quite the mercantile myth.
Each one of us can easily tailor-make our history with a skewed story designed to achieve a specific outcome.
Witness politicians debating in parliament. Observe corporate arguing in a board room.
Watch children negotiating in the school yard.
We are all natural historians. :-)
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